APC BACK-UPS PRO GAMING RETAIL CAMPAIGN
DotCOMM Award — Platinum Winner
Digital Marketing & Communication Campaigns Category
APC — an industry-leading provider of computer battery backup power and part of the Schneider Electric family of brands.
Part of my role on the retail campaign team for the Back-UPS Pro Gaming battery was to develop a photography and design style that would appeal to the gaming consumer while aligning with the APC brand.
Project scope included photography art direction, packaging design, infographics, web and social media advertising.
Photography Art Direction