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APC Gaming Crop
APC Gaming Product Left View
APC Gaming Product Red Ring Crop
APC Gaming Product Desktop
APC Gaming Product 2 Up
APC Gaming Product Blue Ring
APC Gaming Packaging Front
APC Gaming Packaging Back
APC Gaming Infographic
APC Gaming Web Ads
APC Gaming Social Posts

APC BACK-UPS PRO GAMING RETAIL CAMPAIGN

Dot Comm Award Platinum Winner 2021 Logo

DotCOMM Award — Platinum Winner

Digital Marketing & Communication Campaigns Category

July 2021


  • CLIENT:
    APC — an industry-leading provider of computer battery backup power and part of the Schneider Electric family of brands.

  • PROJECT DETAILS:
    Part of my role on the retail campaign team for the Back-UPS Pro Gaming battery was to develop a photography and design style that would appeal to the gaming consumer while aligning with the APC brand.

    Project scope included photography art direction, packaging design, infographics, web and social media advertising.

  • ROLE:
    Photography Art Direction
    Graphic Design