CLIENT: Gunther Tooties Bagel Company — a bagel and coffee company with multiple locations across the South Shore of Massachusetts.
PROJECT DETAILS: Originally established baking traditional New York style bagels, Gunther Tooties expanded its menu to include a full line of micro-roasted specialty coffees as well as fresh sandwiches and baked goods.
I was hired to create a logo and brand identity that would elevate the brand and appeal to a broad audience seeking freshness and quality. The resulting visuals were inspired by the idea of freshness and quality, as well as a warm, comfortable, friendly, modern aesthetic.